Becker's Opens Gold Buying Center

Goodbye ice cream, hello moola!


Rather than sipping that Fribble or chowing down on that SuperMelt on West Main Street in Clinton, you can now sell your precious metals at the former Friendly's Ice Cream Shop.

Becker's Diamond & Fine Jewelry in West Hartford opened another "gold buying center." The business, one of almost 20 buying locations found throughout Connecticut, opened its doors in the beginning of November. A Guilford location opened roughly a year ago.

"This is a gold buying center, which means they buy gold, silver and diamonds," explains Michelle St Hilaire, the general manager of all of Becker's buying centers.

Nothing is sold to customers at this location; the business purchases precious metals.

The remodeling work was actually minimal, according to the GM.

The signage out front, billboards and advertising are driving sellers to the new store.

Some items purchased by Becker's go to an estate department in the West Hartford store, Becker's main location. Other items are purchased strictly for their scrap value.

Tracy Gaccione, buyer at the Clinton Becker's, said that 90 percent of the people who've come in think Becker's is selling jewelry at this location.

Many come in just to see what Friendly's looks like now, and many former Friendly's employees have been in to check it out.

The Becker's you see only comprises a part of the building and, yes, the old booths still remain in the unseen portion behind a new wall. 

All buying centers are open Monday through Friday from 10am until 6pm, Saturday from 10am until 4pm, and Sunday from 11am until 4pm. The phone number is (860) 561-8911.

Art Kuever December 29, 2012 at 09:17 PM
The Guilford one that opened is in the old Starbucks, looks like the are opportunistic and if the landlord gets a better offer, they will take it. Did they need to re-zone? I know I had to go through zoning to change a property to a restaurant, wonder if this was needed for the other way around. The landlord wants alot to rent the entire space with the property. This is not a win for Clinton, the amount of taxes can't be much.
Harriet Juel December 29, 2012 at 09:48 PM
I don't think it is better than nothing, Phil.
Pete December 30, 2012 at 05:00 PM
In my opinion this kind of business usually is located in run down towns taking advantage of the locals falling on hard times. Whats next a check cashing place that sends money orders south of the border? The town of Clinton needs a facelift and businesses that have more to offer to the public if we expect a better future for Clinton.
Pete December 30, 2012 at 05:02 PM
I was surprised that someone like Five guys or another burger place didn`t come in. There isn`t much competition in Clinton as far as a restaurant is concerned.
Rob Nemere February 01, 2013 at 11:46 PM
Shop around, would you sell your car to someone making an offer without getting competitive offers? would you sell your house like that? Shop around


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