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Community Corner

Book Sales Guru to Address Authors

Brian Jud to Speak at SECAPA Meeting July 21st 

     The Southeast Chapter of the Connecticut Authors and Publishers Association will present CAPA founder Brian Jud at their next open meeting, Monday, July 21st in Stonington. Jud is an author, book-marketing consultant, seminar leader, television host and president of Book Marketing Works, LLC.  
     He is also the Executive Director of The Association of Publishers for Special Sales (APSS).  A partner in Premium Book Company that sells books on a non-returnable, commission-only basis to non-bookstore buyers, Jud will conduct an interactive meeting to create actual plans for selling attendees’ fiction or non-fiction books to buyers in retail (airport stores, discount stores, supermarkets, etc) and non-retail (corporations, schools, associations, etc) markets.
     He is the author of the Publishers Weekly title, Beyond the Bookstore, How to Make Real Money Selling Books, The Marketing Planning CD-ROM and eight e-booklets with Proven Tips for Publishing Success. With Oracle Corporation, Brian developed and introduced the Special-Sales Profit Center, the web-based, targeted-marketing system that helps deliver incremental sales and profits to publishers worldwide.           
     Jud is the founder of CAPA and the editor of CAPA’s monthly newsletter, The Authority. He is also the editor of the monthly special-sales ezines, The Sales Informer and Bound to Sell.
     The July 21st meeting is a 6:30 PM potluck social at a SE-CAPA member’s home in Stonington. For more information and directions, please call Chairman Tom Santos at 860-599-5067 or email him at santostom@comcast.net.      

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