According to the press release, the day-long conference will cover Malloy's vision for Connecticut tourism and will cover insight on how to improve business using travel trends, international travelers, group travel and conferences, partnerships, online marketing strategies and hospitality.
“This marks a dramatic turning point for the tourism industry. The Governor and our legislature understand the importance of tourism as a significant revenue generating vehicle for Connecticut," Randy Fiveash, state tourism director, said in the press release.
Every state dollar put into tourism advertising yields a $9 return, the release says, citing national research.
Registration for the event begins at 8 a.m. on Thursday, May 17 and tickets can be purchased online.
Full conference schedule is posted here.